try to do somthing that kind of shows their personality - for example, bowling for soup do a lot of 'mocking' in their videos and shoots becuase they slag off and make point about society. marilyn manson does a lot of unusual/ heavy make-up/ conteroversial stuff or graphics whihc make everything look disturbing because that's the image he wants to give off.i dont know if that helps but i hope it does.
two guys on all fours in boiler suits with the chick standing a foot on each of theire backs in dominatrix outfit of some sort brandishing a chainsaw. great!